Why isn’t my Home Selling

27 April 2021

Tips on what to do when your home isn’t selling

Home sellers can get discouraged if they have their home on the market for a long time and have yet to get a single buyer to make an offer.

Maybe you’ve spent a lot of money on home advertising, made a number of price reductions, and still, nobody calls you. However, try not to get discouraged because there are still actions you can take when your home does not sell.

Perhaps it’s not the right market

There are many mixed opinions on when is the best time to sell a property, however, there are many different factors that can determine the best time to sell your home, as opposed to simply the time of year. Most people believe that springtime and early summer is the best time to put your home on the market, as the weather is usually beginning to turn nice, people have got over the festivities of Christmas, and are not planning on holidays or travel until the summer. 

Then, come the height of the summer season, most people go away on holiday so it’s not usually a good idea to market your home during this period, particularly to families. As well as this, most parents are managing childcare and keeping their children occupied in the summer holidays and are unlikely to want to take their children around viewings homes.

Your local area can be a factor on whether it is a good time to sell your home. If there is local planning permission for building works or road works planned nearby then this could be off-putting for potential buyers, in which case you may want to put your plans on hold. It is also a good idea to check the local property market for yourself. Are other properties in your price bracket moving?

Check out the competition

Before you speak to your estate agent, it’s a good idea to gather some information about what’s going on around you. Have a search online for homes in the area similar to yours and see how they compare. What’s the presentation like, and have they had to reduce their price? That should give you an idea of whether your marketing is along the right lines.

Call your agent

Have an honest conversation about your concerns. Ask your agent why they think your home’s not selling and what can be done to get things moving in the right direction.

Could you improve the presentation?

Have another look at your home with a critical eye and ask yourself if it’s really looking its best. Your agent might already have offered their advice on how to style and present it for viewings, but maybe you could ask a friend to ‘view’ and give you their honest opinion about any positive changes you could make.  

One important thing to think about is: do all the rooms make sense for a buyer? You might have a spare bedroom that’s become a toy store for your family, but when you’re trying to sell, you’ve got to make every bit of space appear as valuable as possible. So, put away the toys and show the real potential of your that extra bedroom. 

While the inside might be sparkling, you’ve got to make sure the outside always creates a great first impression so that buyers feel good about your home before they even walk through the door. Some people do a drive-by before booking an appointment to view inside, so keep on top of your home’s ‘kerb appeal’. Ensure the lawn, shrubs, and plants are tidy; sweep the drive and path; give the front door a weekly wipe-down – and don’t forget your ‘For Sale’ board. Check it’s straight and clean, and report any damage to your agent so they can have it replaced.

Refresh your marketing

Are the photos your agent took really showing your home in the best light? Do they grab your attention, or could they be improved? Even if they’re already perfect, if your home’s been on the market for a couple of months and the seasons have changed, buyers will be able to see that your exterior shots were taken some time ago.

Having new photos taken is an easy and effective way to reinvigorate your marketing. Go for a bright, sunny day and get the front shot from a few different angles, so you’ve got options for changing the leading image online every now and then. Ask your agent if they can film an up-to-date video tour, and check whether they’re using the best apps and software.

Also, make sure your estate agent is actively marketing your property. Not just on the property portals but via their social media channels and other platforms. Don’t be afraid to ask them. 

Drop the price

To get the best possible price for your home, try all the above before you look at a reduction. Have viewers said it’s too expensive, or are other similar homes also having to drop their prices because there’s an oversupply at the moment? If you do decide to go for a reduction, make it worthwhile. As a general rule, if a home were going to sell within 5% of its current price, someone would have made an offer already, so bring it down to a level that’s genuinely going to get more buyers interested.

Change your real estate agent.

Sometimes the problem with your sale is not your home. The property industry is like any other; some agents are better than others. And it may not even be that your agent is not good at what he or she does.

It may just be that they are falling short on your particular sale, for whatever reason. From lack of experience with your specific type of home to personal problems that are distracting from work, it is possible for even a great agent to be a bad fit for a seller.

Changing your agent may be a simple, effective way to get a different perspective and skill set involved in your sale. 

Sadly, some estate agents spend no time or money in doing what it takes to market a home well. In the property industry, these agents are what’s know as “post and pray.” They post your listing in the multiple listing service, put a sign outside the front of your property and pray. In other words, they do nothing to earn their fee.

Take a break from the market

If you don’t desperately need to sell, taking your home off the market for a little while can be quite effective, particularly if you come back with a new price, new photos and perhaps a new agent. Certain times of the year are quieter than others, and a good agent will know about seasonal and current trends and be able to recommend the best time to come back onto the market.

Taking a break doesn’t have to mean your home’s not for sale, just that it’s not actively advertised. Your agent can keep the details ‘under the table’ and still give them to people they think might be interested, so you don’t miss out on your perfect buyer.

 

Kirk Shephard – Independent Estate Agent

kirk.shephard@exp.uk.com
07784 375 181